A fictitious workshop representing where Ideasicle X was born in 2010.

The original Ideasicle X “virtual workshop.”

Will Burns profile image shot against a blue sky.

Behind the scenes.

I’m Will Burns, founder of Ideasicle X. This is my space to share the stories, lessons, and experiments behind building a virtual idea-generation platform that’s changing how agencies create. Step into my “workshop” and I’ll take you behind the scenes.

Origin Story

An old time computer and keyboard on a workshop table with sawdust all over it.

From 2010 to today.

Will’s IX Playbook

A glowing notebook with plans and drawing and notes on it sitting on a workshop table with sawdust.

Best practices for IX Original users and creatives.

Lessons Learned

A chalkboard on a wall with the word "Lessons" written in coming from the workshop.

Sometimes mistakes lead to innovation, sometimes not.

Ask me a “behind the scenes” question and I may answer it in a future blog post.

Experimentation

A wall in a workshop with high tech devices hanging.

Here’s what we’ve optimized.