Presentations
After 30 years in the ad biz, I now have five inspirational presentations for agencies and marketers, four of my own creation and one in partnership with one of my Ideasicle Experts, Monica Taylor. All are best done in person, but all can still be effectively given over Zoom.
Contact me to learn more.
Channel The Brand, Don’t Just Brand The Channel
Who it’s for: agencies and client-side marketers looking to hone their branding skills.
Overview: this dynamic and inspiring presentation defines branding (what it is and is not), shares three case studies of brands doing it right, suggests three proven methods to come up with brand ideas, and wraps with a fun break-out session where your teams come up with brand ideas in realtime and share them.
Timing: 2.5 hours
Fee: $7,500 plus travel (if necessary)
Presentation 101 & The Art of
Who it’s for: agencies and marketing teams who frequently must sell concepts to others, and are looking to improve their presentation composition, design, and delivery skills.
Overview: this presentation was prepared and is given by me and by my partner, Creative Director, Monica Taylor. It includes a psychological analysis of “the slide,” tips on organizing your argument, slide design tips, and advice as to how to deliver a great presentation.
Timing: 90 minutes
Fee: $15,000 plus travel (if necessary)
Virtues of virtual idea generation
Who it’s for: anyone interested in improving their team’s creativity by making it happen virtually.
Overview: virtual idea generation is, in many ways, better than in-person brainstorms. This presentation covers the many reasons for that, learned over ten years of experimentation with virtual ideation platform, Ideasicle X.
Product Samples: a review of our three services that deploy the Ideasicle X web application—IX Original, IX Embedded, and IX Concierge.
Timing: 60 minutes
Fee: $5,000, plus travel (if necessary)
The science of creativity
Who it’s for: anyone interested in using science to improve creative abilities .
Overview: this is a fun presentation filled with all kinds of real scientific studies that suggest specific ways we can improve our creativity. Like walking, moderate amounts of alcohol, low light conditions, and many more. You’ll leave this one wanting to try them all.
Timing: 60 minutes
Fee: FREE with the purchase of any of the above presentations, plus travel (if necessary)
what is ideasicle x?
Who it’s for: agencies and marketers who want to learn about new, virtual way to come up with ideas.
Overview: this presentation explains its virtual model in detail, includes a demo of the software, a review of the Ideasicle Experts, the economic benefits, and much more.
Timing: 30-60 minutes
Fee: FREE