Brand Idea Case Studies

The following are short case studies for the brand ideas I’ve developed. Click through to learn more about each.

How do you reposition a company named “MassPay” when it’s no longer only in Massachusetts and more than payroll?

How do we brand a famous goalie in such a way as to build a platform to help others with mental illness?

How can a brand platform reframe the way potential customers perceive the very taste of the product?

How do you profoundly and empathetically connect with frightened parents of children with epilepsy?

How do you help an ad agency focused on its clients rally around a single, powerful brand idea for itself?

How do you reposition a huge, well known company like Deloitte after a strategic acquisition?

How do you launch a new brand in the HR space with a clear point-of-view without alienating?

How do you give a 130 year old institution modern relevance while remaining authentic?

How do we make a company offering complex, data-driven manufacturing software understandable?

Send me an email and let’s find a time to talk about your brand. I love this stuff.