This is not a political post. Let me get that straight right now. I don’t care who you voted for or if you’re happy or sad about it. What I do care about is how advertising agencies react to the coming Trump Administration. Are you going to dig your heels in or are you going to look for opportunities to grow your agency? If the latter, read on for four growth strategies in reaction to five very specific Trump policies.
Read MoreAd agencies can feel pretty helpless when it comes to prospecting. Cold calling doesn’t work. Email marketing is like shooting fish in the wrong barrel. So agencies just pray they’re invited to a pitch by a brand or pitch consultant. But there’s another way. A way that puts the power back into the agency’s hands. The odds of success are still pretty low, but they’re better than cold calls or emails. I call it the “Marketing Crimes” prospecting approach.
Read MoreThe most interesting people in life are the ones who know exactly who they are. Agencies are no different. Problem is, agencies are all the same. With some minor fluctuations here and there, they all have the same general structure, the same kinds of people, the same deliverables, the same ways of presenting, the same everything.
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