“To become yourself, you must first un-become your parents.” So says the inside flap of Dr. Rick’s book, “Dr. Rick Will See You Now. A guide to un-becoming your parents.” And so begins a branded experience unlike any other. I immediately ordered the book as soon as my friend and ECD at Arnold Worldwide (Progressive’s AOR), Sean McBride, posted something about it on the socials. Here’s my review.
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