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ON BRAND

Posts tagged brilliantly boring
Can A Brand Own A Category Truth? PNC Says Yes.

Great branding is what happens when a company tells the truth compellingly. PNC has done exactly that with its new “Brilliantly Boring” campaign. In a category where banks are pretending to be cafes (Capital One), PNC kisses this “boring” category truth right on the lips and, in the process, reframes how we regard that truth. Here’s the launch spot.

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