Call me a advertising square, but I find the most interesting brands are the ones built upon a truth, proud of their histories, and who continually find fresh ways to make their respective truths meaningful to their customers. But this new campaign from Jaguar does none of that. In fact, the tagline should be, “Copy Nothing. Forget Everything.” Because the brand has thrown away everything we knew and appreciated about the brand in exchange for a vacuous claim that they “Copy Nothing.”
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