I have an idea for the Pepsi brand inspired, ironically, by my frustration surrounding the Pepsi brand. You might call me a “Pepsi Bully” if you read even half of my articles I’ve written over the last decade about the company’s consistent lack of a brand idea, lack of relevance, and their shockingly superficial attempts to be cool. Here are just a few of my Pepsi rants over the years.
Read MoreOur mission with this blog is to spot great advertising ideas and analyze them. But sometimes it helps to point out the weakest ads in order to appreciate the great ones. Today I give you Pepsi, one of the more frustrating advertisers of all time, imho. They so rarely say anything interesting. The recent spot below is no different. Just more “empty can” advertising. Have a look and I’ll break down why it’s so broken.
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