If I ran for President of the United States, I would have a very different platform than we typically see. It would start way upstream from typical political platforms, which usually skip right to policies and slogans. I’d have those, too, but I would start with an idea. An idea that is indisputable. An idea that is believable. And an idea that inspires and, as it does, unifies. Not unlike a “brand idea” for a company, but this idea would be for the country. I have one.
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