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ON BRAND

Posts tagged target
Kristen Wiig's Target Lady Stopped My Death-Scrolling In Its Tracks

So I was death-scrolling Reddit the other day and I did something I never, ever do. I watched an ad. I was about ten seconds into it, caught myself in the act, and I stopped, looked up, and thought, “What the hell am I doing?” What was the campaign? The new “Target Lady” campaign from Target. Before I do an analysis, here’s the spot.

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