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ON BRAND

Posts tagged the fab four
An Idea For Beatles Tribute Bands: Channel The Brand (Band)

My 24 year old son and I went to see a Beatles tribute band called “The Fab Four” last year. It was amazing. They looked like the band, sounded like them, talked like them, it was a compelling illusion, for sure. These four musicians proved to be experts at mimicking the Beatles. And now, with the advent of AI, mashups, and other forces of musical “pliability,” I have a potentially controversial idea for these bands to take their creativity, musicianship, and love for the Beatles beyond just imitation.

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